Marc Jacobs Mascara Discontinued: What Beauty Insiders Need to Know ASAP

Is Marc Jacobs mascara discontinued? This question has been swirling around the beauty community, leaving mascara enthusiasts in a state of uncertainty. To unravel this mystery, let’s delve into the depths of the beauty industry and uncover the truth.

A History of Marc Jacobs Mascara

Marc Jacobs, renowned for its bold and innovative fashion, ventured into the world of beauty in 2009 with the launch of its eponymous mascara. The Marc Jacobs Velvet Noir Major Volume Mascara quickly became a cult favorite, adored for its volumizing and lengthening effects.

Rumors of Discontinuation

In recent months, whispers of Marc Jacobs mascara’s discontinuation have spread like wildfire through the beauty grapevine. These rumors stem from the disappearance of the product from the brand’s website and select retail stores.

Official Statement from Marc Jacobs

To quell the rumors, Marc Jacobs Beauty released an official statement on its Instagram account, confirming that the Velvet Noir Major Volume Mascara is indeed discontinued. The statement cited a desire to focus on new product innovations as the reason behind the discontinuation.

Farewell to a Beloved Mascara

The discontinuation of Marc Jacobs mascara is a bittersweet moment for beauty enthusiasts. For those who have relied on this mascara for their daily makeup routine, the search for a suitable replacement begins.

Alternative Mascara Recommendations

While no mascara can truly replicate the magic of Marc Jacobs Velvet Noir, there are several alternatives that offer comparable results. Here are a few suggestions:

• Dior Diorshow Iconic Overcurl Mascara: This mascara creates dramatic volume and curl, with a formula that resists smudging and flaking.
• Lancôme Lash Idôle Mascara: This weightless mascara offers intense length and definition, with a unique “swan-neck” wand for precise application.
• Benefit Roller Lash Curling & Volumizing Mascara: This mascara features a curved brush that lifts and curls lashes, creating a wide-eyed effect.

Tips for Finding a Replacement Mascara

When searching for a replacement mascara, consider the following factors:

• Formula: Look for mascaras with formulas that suit your desired effect, whether it’s volume, length, or curl.
• Wand: Choose a wand shape that complements your lash shape and desired results.
• Brush: Opt for brushes with bristles that are densely packed for maximum impact.

The Future of Marc Jacobs Beauty

While the discontinuation of Velvet Noir Major Volume Mascara is a disappointment, it also signals the brand’s commitment to innovation. Marc Jacobs Beauty has a track record of introducing groundbreaking products, and we can expect to see more exciting launches in the future.

Final Thoughts

The discontinuation of Marc Jacobs mascara is a reminder that even our favorite beauty products have a shelf life. While it’s always sad to say goodbye to a beloved mascara, it also opens up the opportunity to explore new and exciting alternatives. With a little research and experimentation, you’re sure to find a mascara that meets your needs and makes your lashes look fabulous.

Answers to Your Most Common Questions

Q: Is Marc Jacobs Velvet Noir Major Volume Mascara really discontinued?
A: Yes, Marc Jacobs has confirmed that the Velvet Noir Major Volume Mascara is discontinued.

Q: Why did Marc Jacobs discontinue their mascara?
A: Marc Jacobs cited a desire to focus on new product innovations as the reason behind the discontinuation.

Q: What are some good alternative mascaras to Marc Jacobs Velvet Noir?
A: Consider Dior Diorshow Iconic Overcurl Mascara, Lancôme Lash Idôle Mascara, and Benefit Roller Lash Curling & Volumizing Mascara as alternatives.