Outdated or Timeless? The Ultimate Guide to Mascara’s Relevance
What To Know
- With the rise of natural makeup looks and the popularity of lash extensions, some might wonder if mascara has become a thing of the past.
- Mascara is available in a wide range of formulas and colors, making it suitable for a variety of looks, from natural to dramatic.
- Mascara remains a popular and versatile makeup essential that can enhance the appearance of eyelashes and create a variety of looks.
In the ever-evolving world of beauty, trends come and go with the wind. But one question that has been lingering for quite some time now is: is mascara out of style? With the rise of natural makeup looks and the popularity of lash extensions, some might wonder if mascara has become a thing of the past. In this blog post, we will delve into the current state of mascara and explore whether it still holds its place as a makeup essential.
The History of Mascara
Mascara has been used for centuries to enhance the appearance of eyelashes. Ancient Egyptians used a mixture of kohl and beeswax to darken and lengthen their lashes. In the 19th century, mascara became more widely available, with the invention of the first commercial mascara by Eugene Rimmel in 1834. Since then, mascara has undergone numerous innovations, with the development of waterproof formulas, volumizing mascaras, and lash-defining wands.
The Rise of Natural Makeup
In recent years, there has been a growing trend towards natural makeup looks. This trend emphasizes a fresh, no-makeup makeup look, with a focus on enhancing natural features rather than covering them up. As a result, some have questioned whether mascara, with its ability to dramatically enhance the appearance of eyelashes, fits into this natural makeup aesthetic.
The Popularity of Lash Extensions
Another factor that has contributed to the speculation about mascara’s demise is the popularity of lash extensions. Lash extensions are semi-permanent lashes that are applied to natural lashes to create a fuller, more voluminous look. While lash extensions can provide a more dramatic effect than mascara, they also require regular maintenance and can be more expensive.
The Current State of Mascara
Despite the challenges posed by natural makeup and lash extensions, mascara remains a popular makeup essential for many people. In fact, according to a recent study by NPD Group, mascara sales increased by 5% in 2021. This suggests that mascara is still widely used and appreciated by makeup enthusiasts.
Why Mascara Is Still Relevant
Mascara offers several benefits that make it a valuable addition to any makeup bag:
- Enhances lash length and volume: Mascara can instantly make lashes appear longer, thicker, and more voluminous. This can create a more open and youthful appearance.
- Defines lashes: Mascara helps to define lashes, making them stand out and creating a more polished look.
- Complements other eye makeup: Mascara can complement other eye makeup products, such as eyeshadow and eyeliner, by adding depth and intensity to the eyes.
- Versatile: Mascara is available in a wide range of formulas and colors, making it suitable for a variety of looks, from natural to dramatic.
Choosing the Right Mascara
If you’re looking to incorporate mascara into your makeup routine, there are a few things to consider:
- Formula: Choose a mascara formula that suits your needs. Waterproof formulas are great for long-lasting wear, while volumizing mascaras can create a more dramatic effect.
- Wand: The wand of a mascara can make a big difference in the final look. Choose a wand that fits the shape of your lashes and helps you achieve the desired effect.
- Color: Mascara is available in a variety of colors, including black, brown, blue, and green. Choose a color that complements your eye color and the overall look you want to achieve.
Tips for Applying Mascara
To get the most out of your mascara, follow these tips:
- Start at the base: Apply mascara from the base of your lashes, wiggling the wand back and forth as you move towards the tips.
- Use multiple coats: Apply two or three coats of mascara for a more intense look. Allow each coat to dry completely before applying the next.
- Comb through lashes: Use a lash comb to separate lashes and prevent clumps.
- Avoid over-applying: Over-applying mascara can create a clumpy, spidery look.
Wrap-Up: Is Mascara Out of Style?
The answer to the question of whether mascara is out of style is a resounding no. Mascara remains a popular and versatile makeup essential that can enhance the appearance of eyelashes and create a variety of looks. While natural makeup and lash extensions offer alternative options, mascara continues to hold its place as a staple in many makeup bags.
Questions We Hear a Lot
Q: Is mascara still used in 2023?
A: Yes, mascara is still widely used in 2023. It remains a popular makeup essential for many people, offering benefits such as enhancing lash length, volume, and definition.
Q: What is the best mascara for natural lashes?
A: For natural lashes, look for a mascara with a lengthening and defining formula. Avoid mascaras with volumizing or waterproof formulas, as these can weigh down lashes and create a more dramatic look.
Q: How often should I replace my mascara?
A: Mascara should be replaced every three to six months to prevent the growth of bacteria. If you notice any changes in the consistency or smell of your mascara, it’s best to replace it immediately.